<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[High on Science &amp; Tech - H.O.S.T]]></provider_name><provider_url><![CDATA[http://highonscienceandtechnology.wordpress.com]]></provider_url><author_name><![CDATA[AD]]></author_name><author_url><![CDATA[http://highonscienceandtechnology.wordpress.com/author/adinukala/]]></author_url><title><![CDATA[Prismatic wants to build a social network around all of your interests, which is actually a lot harder than it sounds]]></title><type><![CDATA[link]]></type><html><![CDATA[<div class="reblog-post"><p class="reblog-from"><img alt='' src='http://0.gravatar.com/avatar/0bdf7ab171ade0708a11fa3378e6d8cb?s=32&#038;d=identicon&#038;r=G' class='avatar avatar-32' height='32' width='32' /> <a href="http://gigaom.com/2013/12/19/prismatic-wants-to-build-a-social-network-around-all-of-your-interests-which-is-actually-a-lot-harder-than-it-sounds/">Reblogged from Gigaom:</a></p><div class="wpcom-enhanced-excerpt"><div class="wpcom-enhanced-excerpt-content"><a href="http://gigaom.com/2013/12/19/prismatic-wants-to-build-a-social-network-around-all-of-your-interests-which-is-actually-a-lot-harder-than-it-sounds/" target="_self"><img src="http://gigaom2.files.wordpress.com/2013/12/prismatic-activity.png?w=584&amp;h=435" alt="Click to visit the original post" class="size-full" /></a><ul class="thumb-list"><li><a href="http://gigaom.com/2013/12/19/prismatic-wants-to-build-a-social-network-around-all-of-your-interests-which-is-actually-a-lot-harder-than-it-sounds/" target="_self"><img src="http://gigaom2.files.wordpress.com/2013/12/prismatic-profile.png?w=72&amp;h=72&amp;crop=1" alt="Click to visit the original post" class="size-thumb" width="72" height="72" /></a></li><li><a href="http://gigaom.com/2013/12/19/prismatic-wants-to-build-a-social-network-around-all-of-your-interests-which-is-actually-a-lot-harder-than-it-sounds/" target="_self"><img src="http://gigaom2.files.wordpress.com/2013/12/prismatic-fullview1.png?w=72&amp;h=72&amp;crop=1" alt="Click to visit the original post" class="size-thumb" width="72" height="72" /></a></li></ul>
<p>There are social networks all around us these days, from Facebook (s fb) and Twitter (s twtr) to more targeted networks like Instagram and Path -- and new ones seem to be launching every week. Do we really need another one? Bradford Cross, CEO of San Francisco-based startup Prismatic, thinks that we do, and he is doing his best to create one using the news recommendation algorithms that he and co-founder Aria Haghighi&hellip;</p>
</div> <p class="read-more"><a href="http://gigaom.com/2013/12/19/prismatic-wants-to-build-a-social-network-around-all-of-your-interests-which-is-actually-a-lot-harder-than-it-sounds/" target="_self"><span>Read more&hellip;</span> 850 more words</a></p></div></div> ]]></html></oembed>