Very interesting. First, I have to acknowledge that the CFM (cosmo for men) video was funded by the magazine, and the ass-cam was funded by Levis as part of a viral marketing effort, but look at the difference in approach to both of these. They’re essentially experimenting for the same purpose, but look where each gender places the emphasis and the methodology each uses to collect data. Yes, I know this is for entertainment purposes, but it’s really fascinating to see the differences “in the wild” so to speak.

For the women it was all about “busting” (i.e. shaming) men checking out their ass, while still enjoying the attention, all set to some club music(something bigger something better). It almost wasn’t worth the effort considering that women have a much more pronounced peripheral awareness than men and they’re only confirming what they already know; guys like a nice ass. As a rule, women love the chemical rush that accompanies experiencing indignation, so it’s no surprise that the overall production is one that prompts this – and this is especially true of the clips where a guy who is obviously ‘with’ another girl takes a moment to check out an ass in her presence. “Men are pigs and here’s the proof.”

Compare this to the much more elaborate men’s video, complete with an ‘onboard’ video unit backpack to support 4 different camera angles. The approach here is to gather covert information, not to shame women. While entertaining, the purpose is to empirically educate men in one of the prime tenets of Game, which also happens to be one of the prime tenets of behavioral psychology:

Behavior is the only reliable proof of motivation or intent. Believe what a woman does, not what she says.

The approach is one of deductive reasoning. What parts of a man’s body are reported by women to be the most attractive? And here we have it; how often do we read that women are first attracted to a man’s face or eyes? To be cute they might also mention how they like a nice butt on a man. Yet neither of these regions were targeted by women very often or at all in the case of eyes. The majority also report that they’re less attracted to “overly muscular men” yet if this experiment is accurate, it was this guy’s biceps that attracted the most attention for women, followed only by crotch gazing in frequency – another body part women would rarely admit to ‘checking out’ on a guy.

Take these videos with a grain of salt. As I started with, both of these were sponsored by business ventures with a vested interest in generating attention and sales. However, I can’t help but see the code in the Matrix here with regard to how each gender process the same idea. It’s the purpose behind the video that betrays the interest. I find this idea infinitely more educational than contrived PUA street demonstrations.