<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[Gigaom]]></provider_name><provider_url><![CDATA[http://gigaom.com]]></provider_url><author_name><![CDATA[Mathew Ingram]]></author_name><author_url><![CDATA[http://search.gigaom.com/author/mathewi1/]]></author_url><title><![CDATA[It's not about quizzes and listicles -- it's about experimentation]]></title><type><![CDATA[link]]></type><html><![CDATA[As Columbia Journalism School researcher Maxwell Foxman points out in a research paper, media companies could learn a lot from the game-playing approach that sites like BuzzFeed take towards their content]]></html><thumbnail_url><![CDATA[https://i2.wp.com/gigaom2.files.wordpress.com/2014/10/466200847.jpg?fit=440%2C330&quality=80&strip=all]]></thumbnail_url><thumbnail_height><![CDATA[293]]></thumbnail_height><thumbnail_width><![CDATA[440]]></thumbnail_width></oembed>