<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[Gigaom]]></provider_name><provider_url><![CDATA[http://gigaom.com]]></provider_url><author_name><![CDATA[Kif Leswing]]></author_name><author_url><![CDATA[https://gigaom.com/author/kifleswing/]]></author_url><title><![CDATA[Apple debuts a thin, fanless MacBook that comes in gold]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>Although most of the attention at <a href="https://gigaom.com/2015/03/08/apple-watch-launch-live-blog-spring-forward/">Apple&#8217;s special event on Monday</a> will be on the Apple Watch, the company still had a little treat for Mac fans. <a href="https://gigaom.com/2015/03/05/why-a-new-12-inch-macbook-air-could-debut-alongside-apple-watch/">As expected,</a> Apple launched a <a href="http://www.apple.com/macbook/">12-inch MacBook</a> on Monday, and it will cost $1,299 or more when it starts shipping on April 10.</p>
<p>&#8220;We challenged ourselves to reinvent the notebook with what we’ve learned from iPhone and iPad,” CEO Tim Cook said.</p>
<p><a href="https://gigaom2.files.wordpress.com/2015/03/macbook_overview_og.jpg?quality=80&amp;strip=all"><img class="alignnone wp-image-919901 size-large" src="https://gigaom2.files.wordpress.com/2015/03/macbook_overview_og-e1425928684840.jpg?quality=80&amp;strip=all&amp;w=804" alt="macbook_overview_og"   /></a></p>
<p>Starting, apparently, with colors. <a href="http://www.apple.com/macbook/">The new MacBook</a> comes in the same colors as the iPhone and iPad: Gray, gold and silver.</p>
<p>This new laptop is a clear break from previous Apple laptops. Instead of Apple&#8217;s proprietary MagSafe charger, it has a single USB Type-C port, which delivers video, data and power in one, and a headphone jack. The single port shouldn&#8217;t cause too many problems when users want to plug in a device while charging: Apple says the new MacBook should be able to manage nine hours of web browsing on a single charge.</p>
<p><a href="https://gigaom2.files.wordpress.com/2015/03/img_0099.jpg?quality=80&amp;strip=all"><img class="alignnone size-large wp-image-919810" src="https://gigaom2.files.wordpress.com/2015/03/img_0099.jpg?quality=80&amp;strip=all&amp;w=804" alt="IMG_0099"   /></a></p>
<p>Apple said its MacBook is 24 percent slimmer than the current MacBook Air line. Its length and width dimensions are close to those of the 11-inch MacBook Air. It sports a 12-inch display by slimming the extra space on both sides of the keyboard found on previous MacBooks. That 12-inch screen is a Retina display, sporting a resolution of 2304 x 1440. It&#8217;s powered by a 5-watt Intel Core M processor clocked at up to 1.3GHz, which means that the laptop doesn&#8217;t need a fan.</p>
<div id="attachment_919875" style="width: 814px" class="wp-caption alignnone"><a href="https://gigaom2.files.wordpress.com/2015/03/212577673.jpg?quality=80&amp;strip=all"><img class="size-large wp-image-919875" src="https://gigaom2.files.wordpress.com/2015/03/212577673.jpg?quality=80&amp;strip=all&amp;w=804" alt="Phil Schiller, senior vice president of worldwide marketing, speaks during the Apple event in San Francisco on March 9, 2015."   data-attribution-source="https://mediasource.bloomberg.com/search/#?perPage=50&amp;filter=v1:itemType:clip,f990,f1000&amp;searchSortBy=-ingestedDateTimeSort;-supplierTier;-quality&amp;page=2" data-attribution="David Paul Morris/Bloomberg" /></a><p class="wp-caption-text">Phil Schiller, senior vice president of worldwide marketing, speaks during the Apple event in San Francisco on March 9, 2015.</p></div>
<p>The new MacBook, simply called MacBook, sports a large trackpad using the taptic engine technology Apple is also using for its watches, and an edge-to-edge keyboard with a new mechanism that allows the laptop to be thinner. The taptic engine should enable new forms of touch interfaces, such as the ability to press harder to, say, bring up a Wikipedia entry or fast forward more quickly.</p>
<p>The new MacBook is apparently a new line of notebooks. It &#8220;joins&#8221; the existing MacBook Air, and MacBook Pros are getting the new upgraded taptic force trackpad as well.</p>
<div id="attachment_919878" style="width: 814px" class="wp-caption alignnone"><a href="https://gigaom2.files.wordpress.com/2015/03/465688738_10.jpg?quality=80&amp;strip=all"><img class="size-large wp-image-919878" src="https://gigaom2.files.wordpress.com/2015/03/465688738_10.jpg?quality=80&amp;strip=all&amp;w=804" alt="Apple CEO Tim Cook announces the new MacBook during an Apple special event on March 9, 2015 in San Francisco, California."   data-attribution-source="http://www.gettyimages.com" data-attribution="Stephen Lam/Getty Images" /></a><p class="wp-caption-text">Apple CEO Tim Cook announces the new MacBook during an Apple special event on March 9, 2015 in San Francisco, California.</p></div>
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