Voters are far more favorably disposed to policies described as "affirmative action" than they are to policies described as "racial preferences." When a policy is described as "affirmative action," polls show an almost even split in support and opposition. In contrast, a Newsweek poll last summer showed that Americans oppose "racial preferences" by a margin of 82%—14%. The opposition to "racial preferences" also includes a plurality of blacks. … Thus, supporters of preferences employ the term "affirmative action"— a benign policy designed to "level the playing field." Who could be opposed to that?