Our take on environmentalism is what I call the "original green." Which is really about quite simple, economical things. One thing I don't like about the current environmental movement is that it's been captured by a very high tech ethos, which actually turns out to be more expensive. I think its absolutely absurd that people say that LEED-certified buildings might cost two, three, four, five times as much. And I say, "What are you talking about? How did you get there?" This thing about triple glazing and 8 inches of insulation and green roofs, my God it's so expensive. You can't say, "Yeah, I'll do it just to be popular." We have to go back to the original green–not the gold plated green.