[They] are already praising the video. For a political figure used to an off-the-cuff style, Palin's video has a professional and polished feel that could strengthen and broaden her emotional appeal among female voters. One prominent GOP media consultant described the video as "brilliant," adding: "I wish I'd done it."

Glynnis MacNicol further analyzes the ad:

Truth be told it almost manages to make Palin look presidential, or at least a serious candidate.