<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[The Dish]]></provider_name><provider_url><![CDATA[http://dish.andrewsullivan.com]]></provider_url><author_name><![CDATA[Andrew Sullivan]]></author_name><author_url><![CDATA[https://dish.andrewsullivan.com/author/sullydish/]]></author_url><title><![CDATA[&#8220;Sans-Serif Badassery&#8221;]]></title><type><![CDATA[link]]></type><html><![CDATA[<p><span style="font-size: 8pt;"><em>by Zoë Pollock</em></span></p> <p><em></em>Kieran Healy <a href="http://crookedtimber.org/2010/12/29/cognition-and-comic-sans/" target="_self">struggles</a> with a new <a href="http://web.princeton.edu/sites/opplab/papers/Diemand-Yauman_Oppenheimer_2010.pdf" target="_self">report</a> that argues the efficacy of some of the world&#39;s uglier fonts:</p> <blockquote> <p>Short version: setting information in hard-to-read fonts, including Comic Sans Italic, led to better retention amongst research subjects because of “disfluency”. When you have to work harder to read it, you remember it better.</p> </blockquote> <p>Ah, bitter vindication for the classic McSweeney&#39;s monologue, &quot;<a href="http://www.mcsweeneys.net/links/monologues/15comicsans.html" target="_self">I&#39;m Comic Sans, Asshole.</a>&quot; Money quote:</p>]]></html></oembed>