Pareene provides details:

If you order "The Reagan Revolution" now, for just $9.95, you'll also receive "The History Exploerer Shoulder Sack" (a $15 value!) and "The History Explorer Quick Focus Binoculars" (a $26 value!) — free! (Also, if you order now, you will automatically be signed up to purchase all future videos in the series, "for just $11.95 plus $3.95 s/h billed conveniently to your credit card.") …

[I]t really looks like Mike Huckabee is not running for president, because I don't think presidents need such bizarre moneymaking schemes? He's like a male evangelical Lucy Ricardo, this guy.

Huckabee is scheduled to announce whether he is running or not tomorrow. Henry Ed Rollins suspects he isn't.