In a neat follow-up to Maisie's post, Wieden+Kennedy have just put out an exhibit of porn posters from that other rising power:

With a visual language that is at times daring, at times naïf, these posters echo the kitsch imagery of Indian movie posters – but they also represent sex, a subject that is particularly taboo in India despite its many religious manifestations. An underground, thriving design form, adult movie posters address Indian culture's forbidden fantasies, bringing them to life through often bizarre titles and explicit visuals. And while in the rest of the world Internet porn has killed adult movie cinema, in India it is still common to see groups of school students and men in shiny collar shirts and white suit-pants nonchalantly emerging from adult-only morning shows. In many cases, this represents the only form of eroticism in a situation where the joint family system makes a private life impossible.