Virginia Postrel returns to 1980s culture to show how Steve Jobs transformed business into something more like sports or fashion, a "realm of passion and personality": 

[Jobs's] inspiring philosophy offers the promise of greatness and self-fulfillment, but also perpetual dissatisfaction. If business isn’t just about making money, if it is about finding a version of true love and leaving a cultural mark, the stakes are much higher. Your work becomes your identity.

Alan Deutschman's profile of Jobs looks at his management style: