Besides Americans. Besides the obvious name, look at the website. It's a bunch of goony guys in pinstripe suits, and the "order online" link features a computer button that says "Do It!", which I'm sure is meant to evoke an intimidating grunt from a mafia thug.  I'm not Italian, and I don't normally get all bent out of shape every time a stereotype appears in the media.  I'm as big a South Park fan as you are.  But this marketing gimmick is especially, er, cheesy, and it looks like a relic of how Americans (especially those outside cities with large immigrant populations) viewed Italians 40 years ago, when "The Godfather" first came out, as opposed to the way most people view them today: as American as anybody else ("Jersey Shore" notwithstanding).

Another notes:

As Politico’s site acknowledges, the closest Godfather's location is two hours away, so the pizza they tried certainly couldn’t have been fresh. Hard to see how the comparison in that taste test was fair.

Another also defends the pizza chain: