Bonnie Rochman has mixed feelings:

[T]he panel of judges probably shed a lot of tears watching the 45 competing videos. Their job was to submit their favorites to the institute, which then shifted the contest to Facebook: in the end, the chance to make a baby for free came down to a social-media popularity contest. For the three winners, it was fabulous. For the others, it must have felt like yet another loss. And for the rest of us — watching these tales of woe on our computer screens — it felt undeniably voyeuristic. Or perhaps it’s just a sign of the times, when everybody shares everything and voting on Facebook is the ultimate democracy.