The problem with popularity is not that only awful things are popular or that “the masses” can’t tell the difference; it’s the wrongheaded philosophy that only popular things are perceived to be good, or the practical problem that arises when only popular things can survive. A statement that something is “fine for the masses” or “made for the masses” could simply mean it’s of high quality and accessible, which should be a good thing, or could mean it’s facile and uncreative, in which case what’s wrong with it is that it’s facile and uncreative, not that there exists somewhere a teeming zombie horde of undifferentiated pasty-faced morons waiting to snap it up.