<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[The Dish]]></provider_name><provider_url><![CDATA[http://dish.andrewsullivan.com]]></provider_url><author_name><![CDATA[Andrew Sullivan]]></author_name><author_url><![CDATA[https://dish.andrewsullivan.com/author/sullydish/]]></author_url><title><![CDATA[The Mobile Disruption]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>Henry Blodget thinks that the drive for companies to be &#8220;mobile only&#8221; or &#8220;mobile first&#8221; is misguided. He <a href="http://www.businessinsider.com/survey-mobile-first-bad-strategy-2012-12">advocates</a> a &#8220;mobile, too&#8221; approach:</p>
<blockquote><p>With the explosive growth of smartphones, tablets, and super-sleek laptops, mobile usage continues to grow as a percentage of overall Internet usage. In some countries, moreover, smartphones have already vaulted past laptops and desktops to become the dominant personal-computing device. In these countries, companies should obviously focus on mobile first.</p>
<p>But in the developed world, which already has a massive installed base of desktops and laptops, bigger screens are still extremely important. And they are likely to remain so, even when everyone who uses them also owns a smartphone and tablet.</p></blockquote>
<p>Cory Bergman <a href="http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/">responds</a>:</p>
<blockquote><p>[N]ews organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop.</p></blockquote>
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