Last week, Glenn Beck objected to a new WWE wrestler, a racist Tea Partier, and theorized that the WWE is alienating its core audience. Ambers explains what WWE is thinking:

WWE’s reps concede that they’re promoting a storyline that makes anti-immigrant politics look bad because a significant and growing portion of their audience domestically and in Latin America is Hispanic. And here is where Glenn Beck gets his sense of WWE wrong: wrestling might not seem “progressive” to him, but wrestling fans are young. They’re of the Obama generation. They like to be on the right side of history. Actually, if you look at wrestling storylines years back, you’ll see how the script matches or tries to catch up with the political zeitgeist.