When brainstorming the many different ideas, I took into consideration of what I could work with the most. Video games being the second most, but the design would be as tacky and generic a plenty of other people who may have designed something similar to what I could have done.

For the design, I chose candy mainly due to its unique and colorful appearance, then taking it into a somewhat dark tone or worn out appearance. Using darker than normal colors, I was able to bring out the dreariness of the typography within my composition. My concept is meant to reflect the overall mentality of candy and how we as people grow with it as well as see it in our daily lives. For the typography itself, most candy brands use this to navigate through its consumers, so I took that and made it a lot less important as it should while retaining some type of its importance and flow. What I hoped to achieve in this design is a new type of “experiment” or playing with my perception things and showing it in such a way that it forms something that personifies authenticity creativity.  What fails, however, is the ability to retain an in-depth analysis of my topic and using more that show that candy means a lot more than just logos and diversity.