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<p>“Engineers start with technology and look for a use for it; business people
start with a business proposition and then look for the technology and the
people. Designers start with people, coming towards a solution from the
point of view of people.” </p>
<p><b>― Ellen Lupton, Beautiful Users</b></p>
<p> ____________________________________________________________________________ </p>
“Readers usually ignore the <b>typographic interface</b>, gliding comfortably
along literacy’s habitual groove. Sometimes, however, the interface should
be allowed to fail.
By making itself evident, typography can <u>illuminate
</u> the construction and
identity of a page, screen, place, or product.”
<p><b>― Ellen Lupton, Thinking with Type</b></p>
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<p>“Designers provide ways into—and out of—the flood of words by breaking
up text into pieces and offering shortcuts and alternate routes through
masses of information. (…)
Although many books define the purpose of typography as enhancing
the readability of the written word, <b>one of design’s most humane
functions is</b>, in actuality, to help readers avoid reading.”</p>
<p><b>― Ellen Lupton, Thinking with Type</b></p
>
<p>____________________________________________________________________________</p>
“These days, everybody is supposed to be so intelligent: ‘Isn’t it terrible
about Nixon getting elected?’ ‘Did you hear about the earthquake in Peru?’
And you’re supposed to have all the answers. But when it gets down to
the nitty-gritty, like, ‘What is bugging you, mister? Why can’t you make
it with your wife? Why do you lie awake all night staring at the ceiling?
Why, why, why do you refuse to recognize you have problems and deal
with them?’
<b>The answer is that people have forgotten how to relate or respond.</b>
In this day of mass communications and instant communications, there is
no communication between people. Instead it’s long-winded stories or hostile
bits, or laughter. <b>But nobody’s really laughing.</b> It’s more an hysterical,
joyless kind of sound.
<p><b>Translation:</b> ‘I am here and I don’t know why.”</p>
<p><b>― John Cassavetes, Cassavetes on Cassavetes</b></p>
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