<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[alexdanco.com]]></provider_name><provider_url><![CDATA[http://alexdanco.com]]></provider_url><author_name><![CDATA[Alex Danco]]></author_name><author_url><![CDATA[https://alexdanco.com/author/adanco/]]></author_url><title><![CDATA[Update from Backtrack]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>Hi everyone,</p>
<p>Thanks to everyone who checked out our Kickstarter, backed us, and helped us out in any way. We really appreciate it. As many of you know, we&#8217;ve decided to cancel funding on the Backtrack <span class="il">Kickstarter</span> project rather than letting the clock expire.</p>
<p>Backtrack was created in collaboration with physiotherapists and clinic owners who helped guide us to a product that would be useful to patients in a rehab setting. As a result, our original plans never included a crowd-funding campaign, but we decided one would be worth pursuing as an experiment, and despite not reaching our funding goal, this experiment taught us a lot.</p>
<p>Since the very early days of our company, we’ve focused on improving recovery at the system level, but also knew that we can&#8217;t be sure individuals wouldn&#8217;t be motivated to buy and use Backtrack by themselves before testing that hypothesis. A crowd-funding campaign was a great way to do that, and we&#8217;re moving on wiser as a result.</p>
<p>Thanks to everyone who&#8217;s helped us thus far,</p>
<p>The Backtrack team</p>
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