Talking about Portugal, all we knew Carlsberg but today is more than that – the brand is present. The brand is awake!

I think this is important because we really can understand some steps. I remember two and I think they’re simple but important points of the process of the brand activation:

• Carlsberg launched a video where show its own identity –  where are Carlsberg from? How those people live? A short video, showing the happiness and the lifestyle of Denmark people.
• Carlsberg started answering comments in its Facebook page. People who live comments feel like part of the brand.
• The brand started to post about real places and current events in Portugal.

Today I see people feeling Carlsberg as a real choice, they are making some noise, they are near the people and I think this means good results when we talk about sells.

Watch the video here.

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