The conference commissioners and college administrators who oversee college football’s new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, Calif., next month, executive director Bill Hancock said.

That title, Hancock said, will not include a sponsor.

“It won’t be ‘The Vizio Championship Tournament,'” Hancock said, using the Rose Bowl title sponsor as an example. “The Final Four doesn’t have one. The Masters doesn’t. The Super Bowl. That’s the kind of event we have.”

The group has narrowed the candidates for the name to a “small number,” Hancock said. It will be simple, straightforward and, as he described it, “not cutesy.”

So, the man who said we didn’t need the event now says the event doesn’t need a sponsor.  This is just an oblique way of saying “nobody’s offered us enough money – yet.”  One day, somebody will.  And I’m sure it will be totally classy.  Bill will let us know that.