The budgets come as many SEC athletics departments are investing money to build up their capability to produce games. Schools are being asked to produce games for the digital component of the SEC Network.

So while Auburn Athletics Director Jay Jacobs is budgeting “very conservatively” for 2014-15 television revenue, he’s also spending approximately $3.5 million for a new control room, fiber that runs to venues, and equipment.

“Fortunately in the last 10 years we built up a reserve over $16 million so if we have to go into the fund, we will,” Jacobs said. “It’s an investment for the future.”

“Investment for the future”?  Greg McGarity thinks that “reserve fund” doesn’t mean what you think it means, Jay.

I wonder how he’s going to ask Georgia alumni to put up half the production cost as a match.  It’s not exactly as sexy as improving the baseball facilities.