I used to live with someone who worked in SEO, so none of this is a surprise. But if you’re new to the secrets of search optimisation… NY Times.

Nikolai Grozni on the Bulgarian Revolution of 1989. (I didn’t know much about it either.)

Jan Freeman on the art of dodging bad words and our love of euphemism.

Boohoo – the Koch Brothers can’t take a joke. Noam Cohen reporting.

A lot of talk about nature deficit disorder at the moment, Randall Williams has the story.

Adam Ramsay on a roll with this fantastic piece explaining why UK Uncut are now turning their attention to the banks.

Jeremy Kahn argues that the crude reality is that everything is OK. Oil shock, oil schmok?

Fascinating piece on Sebastian Junger in the Scientific American about war and the human mind.

The things dreams are made of: India’s foreign minister reads the wrong speech at a Security Council meeting.

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