<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[A Life in Libraries]]></provider_name><provider_url><![CDATA[https://cherylbecker.wordpress.com]]></provider_url><author_name><![CDATA[cbecker53]]></author_name><author_url><![CDATA[https://cherylbecker.wordpress.com/author/cbecker53/]]></author_url><title><![CDATA[Killer Marketing Messages]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>Here&#8217;s a great way to get your message about libraries in general, or your library in particular (using your library specifically is better, I think) out in a memorable way.</p>
<blockquote>
<ul>
<li><span style="color:#3366ff;">Helped XXX children learn to read (number of children’s library cards or whatever number floats your boat)</span></li>
<li><span style="color:#3366ff;">Helped XXX children learn to love books.</span></li>
<li><span style="color:#3366ff;">Gave XXX of children a head start on life.</span></li>
<li><span style="color:#3366ff;">There are XXX possible worlds to explore from this library (number of books).</span></li>
<li><span style="color:#3366ff;">Introduced XXX people to a new world. (patron library cards)</span></li>
<li><span style="color:#3366ff;">We have assisted in XXX job searches this year.</span></li>
</ul>
</blockquote>
<p>From <a href="http://librarianbyday.net/2013/10/13/marketing-message-public-libraries-helped-297-6-million-people-in-2010/" rel="bookmark">Marketing Message – Public Libraries Helped 297.6 Million People in 2010</a> (Librarian by Day.)</p>
<p>Tell me, what statistics would you use in this way?</p>
<div style="width: 250px" class="wp-caption aligncenter"><a href="http://www.flickr.com/photos/30281826058@N01/3156275" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured" title="Kids at the library" alt="Kids at the library" src="https://i0.wp.com/farm1.static.flickr.com/2/3156275_eb7be2a9f4_m.jpg" width="240" height="180" /></a><p class="wp-caption-text">Kids at the library (Photo credit: mamamusings)</p></div>
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