It’s not just press coverage either where 2020 has seen a stronger performance for its announcements; YouTube, Twitter and Facebook all show equally encouraging results. Once again when looking at the 72 hours after each game’s announcement, all three social outlets would see a 2020 announcement in the top spot for total coverage and interactions (Crash Bandicoot 4: It’s About Time for YouTube and Facebook and Assassin’s Creed Valhalla for Twitter). In fact, when looking at the ten best performing products, 2020 announcements would claim more spots for each of the social media platforms than those from E3 2019 (see Figures 3,4 and 5).

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Notice: Please note that the number of views on YouTube also includes aggressive advertising push by Activision, not just the PlayStation trailer views.