What is going on? According to the Daily Record:

Scots bank worker Douglas Hamilton has become an internet sensation after posting footage online of his encounters with lion cubs on a wildlife park in South Africa.
Fans all over the world have watched the film ….
American singer Taylor loved Douglas’s short movie so much that she watched it three times in one week.
And after she raved about the footage during an interview, thousands more people have logged on to see it.
Taylor said: “It makes me so happy.
“It’s got these five or six lion cubs and they jump up on the lion trainer and start hugging him. They love him so much.”
Douglas, from Glasgow’s south side, worked with the wild cubs for two months at the Port Elizabeth Seaview Lion Park.
The 27-year-old, who is now with Barclays bank, said “Nothing happened when I first posted the film.
“But all of a sudden, it had 30,000 hits and that jumped to 70,000 and beyond. Then someone told me that Taylor Swift had started talking about it.”
Douglas said of his experience with the lions: “It was unbelievable. The animals roam free and your cabin is twenty feet away.”

Three times in one week! Omigod, maybe academics do tend to have ocd!