<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[GameUP24]]></provider_name><provider_url><![CDATA[https://gameup24.wordpress.com]]></provider_url><author_name><![CDATA[William A.]]></author_name><author_url><![CDATA[https://gameup24.wordpress.com/author/louzwate/]]></author_url><title><![CDATA[Publisher Future Confirms £14.2 Million Takeover Bid For UK Rival&nbsp;Imagine]]></title><type><![CDATA[link]]></type><html><![CDATA[<p><img title="Publisher Future Confirms £14.2 Million Takeover Bid For UK Rival Imagine - Nintendo Life" src="http://ift.tt/28PpWHR"></p>
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<p>Future Publishing &#8211; the UK media veteran whose portfolio includes (or has included in the past) EDGE, Official Nintendo Magazine, Official PlayStation Magazine, <a href="http://ift.tt/1shtxYU">Total!</a>, <a href="http://ift.tt/1shtxYT">Super Play</a> and many more games mags &#8211; has announced that it has agreed terms on a £14.2 million takeover bid for UK-based rival Imagine Publishing.</p>
<p>Imagine currently oversees 19 magazines &#8211; including GamesTM and Retro Gamer &#8211; and runs a popular line of &quot;bookazines&quot; which compile previously published content from its magazines. It was founded in 2005. Future&#8217;s history goes back a little longer &#8211; it began life in 1985 with a single magazine, Amstrad Action.</p>
<p>Future confirmed the deal this morning via social media, causing its share price to jump eight percent to 8.5p.</p>
<p>Here&#8217;s what Future chief executive Zillah Byng-Thorne had to say about the deal:</p>
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<p>This is a unique opportunity to acquire a market leading knowledge, science and technology content business which will complement and expand our capabilities.</p>
<p>The acquisition will enable us to scale significantly our market position in bookazines and will see us enter the knowledge vertical, broadening our reach.</p>
<p>The addition of Imagine with its strong management team and quality staff enables us to take a further substantial step towards our strategy of creating content that connects, increasing scale and improving operational efficiency.</p>
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<p>Via this takeover, Future now has something of a monopoly over the dwindling UK games magazine market. It also runs a series of websites, including GamesRadar and TechRadar. However, Imagine&#8217;s large collection of &quot;knowledge and technology&quot; publications will have been equally (if not more) attractive to Future.</p>
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<p><em>Source: <a style="text-decoration:none;" href="http://ift.tt/28OoGnT">Nintendo Life</a></em></p>
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