<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[GameUP24]]></provider_name><provider_url><![CDATA[https://gameup24.wordpress.com]]></provider_url><author_name><![CDATA[William A.]]></author_name><author_url><![CDATA[https://gameup24.wordpress.com/author/louzwate/]]></author_url><title><![CDATA[Activision Was Closer To Owning Rare Than You Might&nbsp;Think]]></title><type><![CDATA[link]]></type><html><![CDATA[<p><img title="Activision Was Closer To Owning Rare Than You Might Think - Nintendo Life" src="http://ift.tt/295gAwi"></p>
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<p>UK company Rare is responsible for some of the best games of the past 30 years, and was once a Nintendo second-party studio thanks to the Japanese giant purchasing 49 percent of the firm. Nintendo and Rare&#8217;s alliance resulted in titles like <strong><a href="http://ift.tt/291bApz">Donkey Kong Country</a>, <a href="http://ift.tt/295gJzS">Diddy Kong Racing</a>, <a href="http://ift.tt/28PcgPD">GoldenEye 007</a>, <a href="http://ift.tt/1Y2mbDX">Perfect Dark</a></strong> and many other classics, but in 2002 the union came to an end when Microsoft purchased Rare outright.</p>
<p>At the time of the deal it was reported that Rare was actively courting other buyers when it became clear that Nintendo <a href="http://ift.tt/1P3PMa5">wasn&#8217;t interested</a> in increasing its investment in the firm. Activision&#8217;s name cropped up at the time, and many assumed that the publisher lost out purely because a bigger fish &#8211; in this case, Microsoft &#8211; stepped in.</p>
<p>However, according to Xbox co-creator Ed Fries, it was actually a much closer thing than that:</p>
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<p>We put in a bid and then Activision outbid us, and it looked like we were going to lose the deal. And then, at the very last minute, Robbie [Bach] increased our bid, and we won. We won the deal.</p>
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<p>Microsoft&#8217;s increased bid of $375 secured Rare&#8217;s services as a first-party development studio, and the firm&#8217;s final game for Nintendo would be <strong><a href="http://ift.tt/295gEfC">Star Fox Adventures</a></strong>. Since then, the company has produced titles such as <strong>Perfect Dark Zero, Kinect Sports</strong> and <strong>Banjo-Kazooie: Nuts &amp; Bolts</strong>. It is currently working on the Xbox One title <strong>Sea of Thieves.</strong></p>
<p>Had Bach not increased Microsoft&#8217;s bid, Rare would be have been owned by Activision. What do you think would have happened to the firm? Do you think it would have prospered under Activision&#8217;s wing, creating content not just for the Xbox line of systems, but also for the PlayStation family, the GameCube, the Wii and the Wii U? It&#8217;s a tantalizing thought.</p>
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<p><em>Source: <a style="text-decoration:none;" href="http://ift.tt/290ckJl">Nintendo Life</a></em></p>
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