The announcement comes by way of E3’s official Twitter account and was accompanied by an announcement video, seen below. The consumer passes go on sale at E3’s website on February 13 at 12 p.m. ET/9 a.m. PT. 15,000 tickets will be available for a price of $249 each, while the first 1,000 tickets will be available for $149.
Owners of the passes will get access to the E3 show floor and other events including "gamer events and discussions with leading video game figures at LA Live" through a partnership between the Entertainment Software Association (ESA) and Geoff Keighley. More specifics on the events and discussions will be announced at a later date.
Source: IGN PC Articles
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