Yahoo News- Effectiveness of ISIS Marketing

Take a few moments and read the above article. Ponder on it a bit, and when you’re done, read it again, in the context of another guerrilla movement- your own. Or the one you want, at least.

You say you want a revolution yeah, well you know- we all wanna change the world…

Any movement requires propaganda for two reasons:

1. Brand Advertising and Recognition
2. Spreading a message to a target audience

Let’s discuss the first one from a marketing perspective. A brand is created. A brand needs a recognizable name, logo, and goal. Nike shoes don’t make you an athlete, but you think they do by the advertising. The name, the logo, and the goal (athletic ability) are all clearly stated. And when you think Nike, you think athletic shoes, nevermind the fact that many brands are not only better but cheaper too. Their…