The dust is finally starting to settle. On first count, the President of the United States has unofficially been selected, the House leans left, and control of the Senate is potentially in the hands of Georgians. Nothing unusual to see here in 2020. But how did we get here? According to an Advertising Analytics update, […]
It’s election day’s eve. The candidates are doing their last minute rounds, political ads are primarily positive, and the world waits to see what the outcome is. A lot of focus, as it should be, is centered on the candidates. What did they say? What didn’t they say? How does their past look? Are they […]
If you haven’t already heard, Facebook is going on the offensive against political advertisers. In the last twelve months, Facebook has allowed users to opt out of political ads, prevented creating last minute ads before the election, and will ban political ads after the election. So it looks like that inexpensive and effective way to […]
What is a GRP? In the traditional media world, it stands for Gross Rating Point. It’s a simple currency used when planning and buying broadcast and cable ads. Say for example, you buy a :30 second ad space in a 6am news and it gets 2 GRPs. What exactly are you getting? You are reaching […]
How does a politics major from Drake University end up in advertising? I believed in the invisible hand of a free market society. Most people with a politics degree use it as a pathway to law or into political campaigning. Both crossed my mind and I did take a practice LSAT, but neither screamed for […]
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