The headline speaker is Michael Norton, Harvard professor, author of Happy Money: The Science of Happier Spending and developer of the first set of experiments on the IKEA effect (that last point is the reason I knew his name when I heard he would be speaking).

The rest of the speakers and further detail on the conference are here – with the speaking line-up including me. I’ll be talking about how behavioural economics (science) could benefit from a good dose of evolutionary biology, and how that evolutionary lens can be valuable in understanding consumer behaviour.

Last year’s event – headlined by Rory Sutherland (who linked me into this MSiX world) – was a pretty good day, and this year looks promising too.

And here’s Norton doing the TED thing.