Having a low profile means I can still have fun while doing reviews and take my own time doing them. I also don’t need to answer too many questions after I post them, or battle for the newest gear to review.

Don’t get me wrong, I love watching people arriving on my site and exploring around.
When that happens, my site has fewer visitors but lots of page views, that’s actually the most important thing to me. People who actually spend time reading stuff around here and who will return later are my main “target”.

Having a low profile means I don’t need to worry about losing readers because I don’t have that many in the first place (at least compared with some Youtubers). I only need to worry about doing stuff I enjoy and keep on learning new stuff.
Sometimes I think big audiophile blogs and sites are chained to their old ways, meaning they can’t change for fear of losing revenue, readers or sponsors.
Doesn’t mean their writers don’t want to change but their sites became so massive that any kind of change will have an instant backlash from the community. A good example of change did wrong is the new innerfidelity site.
Curious enough, readers who invest time and sometimes money in content creators will dislike when those creators want to do new things with their own content, selfish but true.

Not being known by the community means you get to have less weight over your shoulders if you mess something. Bigger creators have a very little margin for mistakes.
Also, I feel that after a while the content they create is recycled over and over again.
It’s also a reason why I write about other stuff on my blog even if it messes my Google rank, I’m a person, not a magazine.

People who make a one time visit don’t give a shit about the fact that I got kids or need to work for a living, they just want instant gratification.
If I wanted to have an instant gratification blog, I would post pretty images of gear with specifications and mini YouTube reviews praising the shit out of those models.
Unboxing videos, for example, are 100% instant gratification, some people love watching other people opening stuff, I’m sure there is a term for that fetish.

I personally want my blog to grow in a solid but slow way, just like an old oak tree
There is some freedom in having a low profile.