<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[The Journeyman&#039;s Toolbox]]></provider_name><provider_url><![CDATA[http://journeymantoolbox.pt]]></provider_url><author_name><![CDATA[Rafael Lino (Jour)]]></author_name><author_url><![CDATA[https://journeymantoolbox.pt/author/journeymanpt/]]></author_url><title><![CDATA[When hobby sites become advertising&nbsp;outlets.]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>Some days ago I was organizing my audiophile feed on <a href="https://theoldreader.com/" target="_blank" rel="noopener">The Old Reader </a>site, let&#8217;s just say I have a bit too much on the Hi-Fi topic, so I trimmed down a little.</p>
<p>So how does one clean a long list of hobby sites without losing the good stuff?<br />
Well, if in the feed of a site* were too many articles on the list below, I would kick it out!<br />
&#8211; PR announcements of future products.<br />
&#8211; New products with PR big notes.<br />
&#8211; PR only photos of products.</p>
<p>Looks like a simple thing to avoid, unless you are on the new innerfidelity that is.<br />
Sadly it isn&#8217;t and very few hobby sites had articles related with reviews, opinions, show reports, factory visits (Still PR but actually useful), topic research or (imagine that) music related articles!</p>
<p>I shit you not! Most sites were PR outlets! Ok, I also review stuff sent by a store but cmon I actually try to write opinion articles and do some research whenever I can.<br />
Sure I don&#8217;t write about music because I still lack the necessary skills to do it, but I <span style="text-decoration:underline;">do</span> want to actually try it!</p>
<p>Anyway, we are talking about sites that are maintained full time by their owners/editors. Why so much PR stuff? I don&#8217;t get it, I really don&#8217;t!<br />
Amazingly enough, I had amateur blogs that had more content than professional sites.<br />
This tells a lot about the state of the community, we have amazing enthusiasts that go a long way to write interesting things without any monetary incentive.<br />
On the other hand, we got professional outlets that spit out the same shit over and over again! What the F$%# is wrong with these people?</p>
<p>I literally cut my feed stream in half. Yes, half sites were PR related stuff.<br />
Unless the editors of those sites start having a little forward thinking and also dropping their pants a little less, this hobby will keep struggling to reach out to newer audiences, who now spend most their time on Youtube and other platforms.<br />
I said it once and will say it many times in future, it&#8217;s important to maintain a healthy community if we saturate the hobby with PR bullshit in every single fuc%&amp;$#&amp; site, blog or social media platform we&#8217;ll have a recipe for disaster.</p>
<p>If I&#8217;m getting tired of this bullshit, I can only imagine the boredom of some newbies in the hobby. Oh! Look! Another PR thing! Oh! Cool! Another future release full PR things!<br />
I already wrote <a href="http://journeymantoolbox.pt/2017/09/29/the-audiophile-cult-of-high-end/" target="_blank" rel="noopener">something related to this in the past</a> but from time to time I need to release some steam.</p>
<p>The companies need to sell and I totally understand that.<br />
Yes, the consumers must know about the new things being released now and in the future. Yea&#8230;But why so much PR bullshit? Why so much ego massage to the sponsors?<br />
Write informative stuff, go visit some shows or factories, write about good audiophile &#8220;grade&#8221; albums, make some interviews (shit, I do them and I&#8217;m not a professional! )</p>
<p>Sorry for the rant but I had to write this down for my sanity sake!</p>
<p>*Sites and blogs, I&#8217;m being a bit generic for the sake of simplicity.</p>
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