<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[martin mcbain]]></provider_name><provider_url><![CDATA[http://martinmcbain.com]]></provider_url><author_name><![CDATA[martinmcbain]]></author_name><author_url><![CDATA[https://martinmcbain.com/author/martinmcbain/]]></author_url><title><![CDATA[About Martin McBain]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>I am a highly experienced Cinematics Director/Lead Cinematics Animator/Lead Animator with a passion for visual storytelling. Focusing heavily on producing and directing cinematic cutscenes, cinematic gameplay and in-game animations, I have worked on many AAA projects ranging from multiple James Bond titles to Disney and Blue Sky movie tie-ins. Having spent 12 years at Eurocom honing my knowledge of in-game animation, cinematography, choreography and direction, I was fortunate enough to also work in collaboration with other prominent studios, including both EA and Activision.</p>
<div data-shortcode="caption" id="attachment_113" style="width: 266px" class="wp-caption alignleft"><a href="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg"><img loading="lazy" aria-describedby="caption-attachment-113" data-attachment-id="113" data-permalink="https://martinmcbain.com/photo4-2/" data-orig-file="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg" data-orig-size="475,556" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="photo4" data-image-description="" data-image-caption="&lt;p&gt;Snapshot taken by actor Oliver Hollis during a MoCap shoot. Looking pensive &#8211; thanks Oli!&lt;/p&gt;
" data-medium-file="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg?w=256" data-large-file="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg?w=475" class="size-medium wp-image-113" src="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg?w=256&#038;h=300" alt="Snapshot taken by actor Oliver Hollis during a MoCap shoot. Looking pensive - thanks Oli!" width="256" height="300" srcset="https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg?w=256&amp;h=300 256w, https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg?w=128&amp;h=150 128w, https://martinmcbain.files.wordpress.com/2013/05/photo41.jpg 475w" sizes="(max-width: 256px) 100vw, 256px" /></a><p id="caption-attachment-113" class="wp-caption-text">Snapshot taken by actor Oliver Hollis during a MoCap shoot. Looking pensive &#8211; thanks Oli!</p></div>
<p>Taking an extremely hands on approach, I was responsible for overseeing the overall artistic vision and creative direction of all cinematic storytelling (including pre-visualisation, camera work, lighting and storyboard development) and in-game set-pieces from initial concept to shipped title. Working on multiple projects concurrently, I was responsible for all cinematic sequences &#8211; from initial casting and direction of motion capture actors through to final finished product.</p>
<p>Having access to Eurocom&#8217;s own motion capture studio was fantastic and enabled me to experiment with the latest technology, to direct many talented MoCap actors and to develop a a system for creating a gritty, contemporary, hand held feel to the camera work. Working closely in conjunction with other departments, plus a terrific team of animators, made my time at Eurocom an absolute pleasure.</p>
<p>When Eurocom sadly closed its doors for the last time in November 2012, I was ready for my next adventure. From there, I began work on my 19th title, bringing enhanced cinematics to Rare&#8217;s (Microsoft Games Studios) Kinect Sports Rivals for the Xbox One.</p>
<p>I have to say, working for Microsoft, albeit on a short term contract, was a pretty great experience. After the project wrapped up, I did a brief stint at the awesome Axis Animation on a couple of great titles, before moving on to to Pinewood and Warner Bros Studios to work on some fantastic movie projects. Working on short term contracts has been a novel experience for me, but I&#8217;d urge anyone contemplating doing the same to go for it as you&#8217;ll get to work on some really varied and thrilling stuff.</p>
<p>Now, I am no longer contracting; I have recently hopped across the pond as Raven Software (Activision) have appointed me as Animation Director &#8211; an exciting position within an awesome studio &#8211; and am now settling into life in Madison, USA.</p>
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