SEATTLE – Dec. 28, 2011 – Serious Play Conference has issued a call for speakers for its second annual “boot camp” for serious games professionals. The 2012 conference will again be held at DigiPen Institute of Technology, Tuesday – Thursday, August 21 – 23 in Redmond, Wash., just outside Seattle.

The three day conference will feature sessions by publishers, developers, game design consultants, market analysts and other professionals already leveraging game mechanics in education, health care, corporations, government and for military training as well as vendors providing serious games hardware and software and faculty teaching serious game development.

Speakers will outline critical success factors in game design, share case histories, offer recommendations on setting up as well as measuring learning outcomes and give advice on how to take advantage of current development technology. Market research consultants will discuss industry trends.

Developers can also vie for recognition in the International Serious Play Awards Competition and certification.  A student winner is also awarded.

Clark Aldrich, author of five industry text books and a serious games consultant, is conference director.  Game industry veteran Sue Bohle, president, The Bohle Company, Los Angeles, whose agency helped build attendance for the Game Developers Conference (GDC) and currently supports Penny Arcade Expos, produces the event.