There is so many things happening at once and it can be difficult to keep track of everything that’s going on. However, we live in a world where there is an app for everything. There are millions of apps that can help you and most of you are probably already using some of them, such as Instagram, Facebook, Twitter and LinkedIn and those are must have apps for everyone, especially for someone who works in PR. But there are many more apps that are helpful and that you could and should also use. These are 8 apps which are going to make your life in PR easier.
SideKick is a mobile and computer app that allows you to track the precise moment people open your emails (you get little notification every time someone opens one of your emails). SideKick also lets you see if the recipient clicks on links included in your email, helps you to see and analyze what reporters are looking for and if they are using the content of you or your client’s business so you don’t have to wonder if journalists are just ignoring your emails. (https://www.hubspot.com/products/sales)
2. GoToMeeting
This app allows you to set up a mobile meeting with everyone on the fly. You can call into a conference when you are not physically in the meeting, if your client is out of state or when you are working from home and you can still have access to what is being discussed. The app also has screen sharing options and you can record the video or audio that takes place. Invite your whole team to chat and view a quick presentation and reports – whatever is shown on the screen. (https://www.gotomeeting.com/)
3. Adobe Photoshop Express
Adobe Photoshop Express is a free app that allows you to edit photos. It offers tools such as: crop, rotate, adjust color, add artistic effects and many more. Once you are done you can share photo instantly to Facebook, Instagram, Snapchat, Twitter, WhatsApp or your preferred social networks. Pictures speak a thousand words and it’s important to have superior photo editing tool on your phone (https://www.photoshop.com/products/photoshopexpress)
4. Facebook Pages Manager
With this app you can manage your Facebook page right from your phone. It’s very important to keep a constant connection with your audience and this app lets you do that. You can post new updates and photos, respond to comments and view or reply to private messages. Getting notification to your phone is very useful when it comes to staying ahead of brand issues or opportunities over the weekend.(https://www.facebook.com/business/learn/managing-facebook-pages)Upitch
5. U Pitch
Upitch is a mobile app that allows you to post a pitch and let the journalist and news outlets come to you, rather than you having to pursue them. You upload pitch or news announcements, while journalist swipes through your pitches till something interesting comes up. After that both the journalist and pitcher communicate via the live in-app messenger. (http://upitchapp.com/)
6. Videolicious
Videolicious makes it easy for you or your team to grow business with powerful social videos. This mobile video editing tool makes video creation faster, easier and saves a loto of money over hiring a professional. (https://videolicious.com/)
7. Tagomatic
If you need help with your Instagram followers and likes, Tagomatic is right app for you. This app will help you increase number of followers and likes by finding the right hashtag for your picture and we all know that right hashtags are key for everything.
8. Pocket
Even though we don’t always have time to read the entire article, staying up to date on the news is critical for people who work in PR. This app lets you to save pages that you don’t have time to read in your „pocket“ and it removes all the ads. Once the app downloads the article you can read it anywhere without using an Internet connection. (https://getpocket.com/)
All these apps are very helpful in PR and business, they help you to keep track and stay ahead of the game. Tell me what you think about these eight apps and if you know some better apps that can help, feel free to mention them in comments.
Written by: Ana Kosović
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Credit: https://en.softonic.com/articles/apps-that-will-make-your-life-easier
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