<![CDATA[Women Dominate PR Industry]]>When I start studying Public Relations,  in my classroom was only for boys out of twenty-eight girls. Later, when I run for the interviews in PR agency I’ve couldn’t see a mail PR officer there. It was strange to me because I don’t remember seeing any women from PR exposed. Most of the time in the media in Croatia we may see a man as representative of PR agency or some PR project or in political campaigns. So where are all the women? They are at every level except on the very top.

According to the 2014 World PR Report, only 30% of all global PR agencies are run by women. Why there aren’t more women at the top of PR?

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General in PR Industry are a lot more women than man. In the USA Women make up 63 percent of public relations “specialists,” according to the Bureau of Labor Statistics data, and 59 percent of all PR managers. Other estimates say the female percentage is closer to 73, or even 85 percent. In Croatia there are 70 percent women in the PR industry.

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IWPR/ Olga Kazan

Why is that so? Why are so many women in PR?

While men are constantly pushing their product or idea, women can better focus on building a personal bond with the client. Women are precious for the PR. Firs of all women are so passionate about communicating. They multitask and organize better than men, they are team work oriented, able to pay attention to detail and to look at things from different perspectives, they have more better and sensitive ‘people’s skills’, and the most important they are able to combine it. Actually,  these are essentials for the PR industry. Maybe that it has something to do with the media’s portrayal of PR. Everyone knows Samantha Jones from famous movie-series “Sex and the City” and glamorous lifestyle of PR. But PR is much more than glamorous life and events.

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Or it’s just: “A reflection of how women in society are educated. The idea that women are better at communicating or listening; I think that’s old-fashioned.” Deidre Latour

Do you have some ideas why is it like this? And why women dominate PR Industry but still not in the top management?

Written by: D. Pavlović

 

 

Sources:

https://www.theatlantic.com/business/archive/2014/08/why-are-there-so-many-women-in-pr/375693/)

http://bit.ly/2p9dqfV

 

 

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