<![CDATA[DIGITAL TAKEOVER 2018.]]>Digital Takeover  is unique platform for education and transformation of Croatian digital scene in organized by 24 sata. It is the first project of this kind in Croatia. It started in 2015. And in this three years it has become the central place for digital communication.

This year was all about the global picture in digital transformation and about new trends, but the most important thing is human factor in the context of digital transformation.

Digital Takeover 2018. had a great number of renowned speakers and very rich program.

STEPHEN ATTENBROUGH, commercial director for Virginia Galactics gave us the view in their project, traveling ordinary people into space in airplanes. He was telling us about importance of corporate culture and gave us some ideas how to digitalize your ideas.

pet

PETTER CORBET, founder of iStrategyLabs was lecturing about  digital campaigns he was working on, Red Apple Ale and 50. anniversary of Spunge Bob. He showed us the importance of including human factor, customers in the project and how to approach users experience on social networks with the aim of increasing engagement.

dani

DANIEL NEWNMAN, principal Analyst at Futurum Reasrch and Broadsuite Group CEO based his lecture on his most recent book „Futureproof:7, key pillars for digital transformation success. The pillars are:

  1. EXPERIENCE
  2. PEOPLE
  3. CHANGE
  4. INNOVATION
  5. TECHNOLOGY
  6. LEADERSHIP & TRANSFORMATION
  7. CULTURE

hello

HELLO FROM THE OTHER SIDE – panel hosted by Antonia Mandić. The panel was about the influencers inCroatia and their secrets. The guests were Lana Klingor Mihić, Davor Gerbus, Petra Dimić and Andrea Štimac. They talked about the importance of communication with their followers and choosing brands to promote.

And the most important thing of all, the food was amazing and drinks were for free 🙂

Written by Andrea Mioč

Source:

https://digitaltakeover.hr/

 

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