What is a press kit?

A press kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story.

Getting attention is very important, cause journalists gets piles of press kits every day. Press kit should be noticed, and that is the key to action. Be specific and unique. Take some time and think about some creative ways to complete your press kit.

What is in a press kit?

There are many items that can go into a press kit. That depends on the situation and your target audience, but first-of all you should put relevant and current information for your audience.

Here are some ideas what to include in a press kit. But, this is just an idea and you are not going to include all of them if it’s not necessary. You can just be creative and add some of your own, of course relevant to your audience. Be careful, this is very important if you want to accomplish your mission.

Written by: D. Pavlović

Sources:

https://publicrelationssydney.com.au/media-kits-what-is-a-media-kit/

http://www.writersdigest.com/online-editor/how-to-create-a-professional-press-kit-in-8-easy-steps

https://www.smartbugmedia.com/blog/9-things-that-must-be-in-your-electronic-press-kit

Image: pinterest