<![CDATA[What is SEO all about?]]>SEO stand for “search engine optimization”. Search engines such as Google and Bing have primary search results on what search engine considers most relevant to users. When you used Google to search for something, how many times did you scrolled to the page number two? Probably never and that’s the thing about SEO. It positions your relevant content, your web page or your organization on the first page of search engine. Doing that your web site becomes more visible to the users who search for relevant content that you can provide to them.

Some of the strengths of SEO are: you get a long-term marketing, great ROI, its long lasting and trackable, its targets your key audience. But every strength has its weaknesses, it requires time to rank you web site higher in the search result and it requires a long-term vision of the project. Also, you must pay for it but nothing in this world is free.

SEO

Are you asking yourself how is SEO connected with public relations? SEO consists of two elements. First one is the technical element and that is the main reason why it is a marketing discipline, everyone can learn that and its pretty much easy to understand. Second element is creating relevant and interesting content for users which is required to improve rankings and to increase awareness in search engines.

Google is placing more importance on quality of the content and premium sites linking to your site. Public relations are the key in creating quality content but their goals must be blended with search engine optimization goals. Stay tuned for more detailed information about how PR and SEO work together in our next blog post.

Written by: Milan Subotić Đaković

Sources:

https://moz.com/beginners-guide-to-seo

https://searchengineland.com/guide/what-is-seo

Photo:

https://pixabay.com/en/seo-internet-marketing-search-2192823/

https://pixabay.com/en/business-search-seo-engine-2082639/

 

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