<![CDATA[The Perfect Mix: Public Relations in The Gaming Industry]]>The other day while playing a game on my PS4 I started to wonder about PR in the gaming industry. For a second I caught myself daydreaming about my new dream job. I did some research on that exact topic and I came across an interesting article written by PR &Communication Specialist in the gaming industry Linda Wijnen. When Linda started as a public relations specialist in the gaming industry, she began to wonder how could she implement PR tactics effectively in the world of games. “Now I realize that you need a custom PR approach, which works for a specific (niche) market, in my case gaming.” says Linda. (full article). What does she mean by custom PR approach? Well, you should read her article because I won’t spoil it. Also, don’t forget to come back and share your thoughts on this topic in the comment section.
FYI: Top public relation firms for the gaming industry and their clients
- Sandbox Strategies: Activision, CCP, Crytek, Fun Plus, etc.
- Sparkpr: EA, IGN Entertainment, Real Networks, etc.
- Access Communications: Disney Interactive Studios, Kingsoft, TwitchGlu Mobile, etc.
- TriplePoint: Netease Games, Riot Games, Zynga, Obsidian Entertainment, etc.
Written by Ariana L. Yassen
https://www.linkedin.com/pulse/pr-gaming-industry-linda-wijnen
https://qudos.com/land/public-relations/top-pr-firms-for-the-gaming-industry/
https://qudos.com/land/public-relations/top-pr-firms-for-the-gaming-industry/
https://newzoo.com/insights/articles/the-global-games-market-will-reach-108-9-billion-in-2017-with-mobile-taking-42/
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