<![CDATA[Media list]]>Media list or adrema is the most important PR tool. It is a list that contains names, addresses and contacts of every media, journalists and reporters that you need to reach in order to get a good media coverage of your organization.

In addition, nowadays you need to include bloggers, freelancers, influencers and combine traditional and new media: print, online, portals, blogs, radio, television and social media.

Once you’re done with creating your media list, your work isn’t over. Media list should be verified at least once a month. Also, for every event you should create a special media list targeting audience for that special event.

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Written by Maja Govorčinović

Sources:

https://www.filipvisic.com/par-savjeta-za-uspjesnije-pr-objave/

https://publicrelationssydney.com.au/tips-for-creating-an-excellent-media-list/

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