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<h1>Publix begins Richmond rally</h1>
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<div class="field field-name-field-penton-content-summary field-type-text-long field-label-hidden">Market in flux as Lidl also arrives, Martin’s departs</div>
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<p class="author-and-date"><a href="http://www.supermarketnews.com/author/Jon-Springer">Jon Springer</a> | <span class="date-display-single">Jul 18, 2017</span></p>
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<p>Publix Super Markets over the weekend opened its first store in the Richmond, Va., market and will have three stores there by early next month as Virginia’s capital city experiences a high-speed grocery overhaul.</p>
<p>The new store, on Wyndham Forest Drive in Glen Allen, was built from the ground up. Additional Publix stores scheduled to open July 29 (Laburnum Avenue in Richmond) and Aug. 5 (Staples Mill Road in Glen Allen) will be the first of 10 future Publix sites formerly belonging to Ahold’s Martin chain. Publix acquired those stores a year ago when <a href="http://www.supermarketnews.com/ahold-delhaize-merger/5-takeways-ahold-delhaize-spinoff" target="_blank" rel="noopener">Ahold divested them</a> in advance of its merger with Delhaize. Those sites, including four more Richmond-area stores expected to open this year, have been closed since Publix acquired them.</p>
<p>The Martin’s stores that did not sell in the meantime are on their way out: Two closed this week, and five more will go dark Aug. 2, concluding the brand’s presence in Richmond and throwing thousands of additional customers up for grabs.</p>
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<p><span class="u-hiddenInNarrowEnv"><a class="FollowButton FollowButton--edge follow-button profile" title="Follow Publix on Twitter" role="button" href="https://twitter.com/Publix"> Follow</a></span></div>
<div class="TweetAuthor "><a class="TweetAuthor-link Identity u-linkBlend" href="https://twitter.com/Publix"><span class="TweetAuthor-avatar Identity-avatar"><img class="Avatar Avatar--edge" src="https://pbs.twimg.com/profile_images/530470667448107008/PvF_G2_c_normal.jpeg" alt="" /></span><span class="TweetAuthor-name Identity-name customisable-highlight" title="Publix">Publix</span> </a></p>
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<p><a class="TweetAuthor-link Identity u-linkBlend" href="https://twitter.com/Publix"><span class="TweetAuthor-verifiedBadge"><b class="u-hiddenVisually">✔</b></span><span class="TweetAuthor-screenName Identity-screenName" dir="ltr" title="@Publix">@Publix</span></a></div>
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<p class="Tweet-text e-entry-title" dir="ltr" lang="en">Welcome to the family, Store #1566, in Glen Allen, VA.</p>
<div class="Tweet-metadata dateline"><a class="u-linkBlend u-url customisable-highlight long-permalink" href="https://twitter.com/Publix/status/886336754776764417">5:28 PM &#8211; 15 Jul 2017</a></div>
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<p>Publix has plenty of competition for those shoppers, as Wegmans opened two megastores in Richmond over the last year and Lidl is readying four Richmond-area stores for <a href="http://www.supermarketnews.com/retail-financial/lidl-sets-7-more-openings-month" target="_blank" rel="noopener">grand opening</a> July 27.</p>
<p>“We are excited to bring Publix’s premier service, quality and value to customers in greater Richmond and are looking forward to being a part of such a great community,” Kim Reynolds, media and community relations manager for Publix, said in a release detailing last weekend’s opening in Glen Allen.</p>
<p>The 50,000-square-foot store at the newly opened Nuckols Place shopping center is within a three-mile radius of nearly 50,000 shoppers whose average household income is more than $123,000, according to developer Peterson Cos.</p>
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<p>The new store resembles the newer units Publix has opened as it expanded from its Florida base into North Carolina in recent years, including a Starbucks counter; an emphasis on deli, bakery and prepared foods; service meat and fish counters; an Aprons Simple Meals cooking demonstration area; and a drive-thru pharmacy. Online ordering and delivery is available through Instacart.</p>
<p>Ahold Delhaize’s Food Lion chain earlier this year said it would commence its Easy Fresh &amp; Affordable renovations throughout its <a href="http://www.supermarketnews.com/store-design-construction/food-lion-revamps-rolling-richmond" target="_blank" rel="noopener">71 stores in the market</a>.</p>
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