Aldi is taking aim at Whole Foods.Business Insider/Hayley Peterson
The discount grocery chain Aldi is taking aim at Whole Foods with a new store design.Aldi is ramping up its rollout of a new design that looks almost identical to Whole Foods’ cheaper chain of stores called 365 by Whole Foods.
On Monday, the grocery retailer announced it is opening more stores that feature the new design after stores that utilize the layout outperformed traditional Aldi locations. The retailer is spending more than $1.6 billion to revamp stores and open locations with the updated format.
The Aldi stores’ new design features softer lighting than its older stores, as well as a larger fresh produce section, wider aisles, and electronic displays on the walls.
Here’s what one in Richmond, Virginia, looks like:
The new Aldi store looks similar to its older stores on the outside.
Business Insider/Hayley Peterson
But stepping inside, it feels much different. The lighting is softer and more natural, and the aisles are wider.
Business Insider/Hayley Peterson
Permanent eye-level shelving fixtures are everywhere in the new store. In the older stores, shown below, many items are stacked on top of each other in cardboard boxes instead of placed on shelves.
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Spotlights in the new store help make the fresh produce section a central focus.
Business Insider/Hayley Peterson
The produce area is much larger than in Aldi’s other stores.
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Like in other stores, most of the produce is sold in bulk packaging.
Business Insider/Hayley Peterson
It looks similar to this 365 by Whole Foods store in Los Angeles, which is about the same size as Aldi and also features metal, eye-level shelving fixtures and a centrally located produce section.
Reuters
At the new Aldi, there’s a large refrigerated section devoted to produce.
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Fruit, salad greens, and vegetables are available, as well as premade dips and soups.
Business Insider/Hayley Peterson
Like at 365 by Whole Foods, there’s no deli at the Aldi store, but there are tons of packaged cheeses and meats to choose from.
Business Insider/Hayley Peterson
Digital displays and lit signs everywhere promise quality and freshness.
Business Insider/Hayley Peterson
Refrigerators line the store.
Business Insider/Hayley Peterson
365 by Whole Foods, shown here, has the same setup with the produce section in the middle of the store and frozen and refrigerated items on the perimeter of the store. Both stores also have very limited signage.
Reuters
Unlike 365, however, Aldi sells home goods like pillows and holiday decorations.
Business Insider/Hayley Peterson