<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[richard2496]]></provider_name><provider_url><![CDATA[https://richard2496.wordpress.com]]></provider_url><author_name><![CDATA[rkochers]]></author_name><author_url><![CDATA[https://richard2496.wordpress.com/author/rkochers/]]></author_url><title><![CDATA[Train Speeds: 268&nbsp;mph]]></title><type><![CDATA[link]]></type><html><![CDATA[<h1 class="fs-headline">Want To Ride A Commercial Train That Hits 268 MPH? Go To China</h1>
<div> <a class="fs-author-avatar" href="https://www.forbes.com/sites/jimclash/"><img class="fs-author-image" src="https://1.gravatar.com/avatar/7c0a8a4dc8833940207380969244a297?s=136&amp;d=mm&amp;r=g" /></a></div>
<div class="article-wrapper">
<div class="body-container">
<div class="contrib-container">
<div class="contrib-info">
<div class="contrib-byline"><span class="fs-author-name contrib-byline-author"><a href="https://www.forbes.com/sites/jimclash/">Jim Clash </a></span><span class="comma">, </span><span class="contrib-byline-type"><span class="fs-text-s author-type">CONTRIBUTOR</span></span></div>
<p><span class="contrib-tagline fs-text-xs fs-responsive-text">I write about culture and adventure sports.</span> <small class="legal-disclaimer">Opinions expressed by Forbes Contributors are their own.</small></div>
</div>
<div>
<p>Did you know that for under $10, you can ride in a train at a whopping 268 mph? That’s almost twice as fast as the world’s quickest rollercoaster – Formula Rossa at Ferrari World in Abhu Dhabi, which goes 150 mph.</p>
<p><a href="https://blogs-images.forbes.com/jimclash/files/2017/11/Maglev_june2005.jpg"><img data-attachment-id="7046" data-permalink="https://richard2496.wordpress.com/?p=7046" data-orig-file="" data-orig-size="" data-comments-opened="0" data-image-meta="[]" data-image-title="Lidl Cutting Back" data-image-description="&lt;p&gt;&lt;img class=&quot;article-hero-img&quot; src=&quot;https://www.fooddive.com/user_media/cache/81/85/818578411e82e99a7df174367c4f5334.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
&lt;div class=&quot;article-header&quot;&gt;
&lt;div class=&quot;article-title-wrapper&quot;&gt;
&lt;p&gt;&lt;span class=&quot;label label-post&quot; style=&quot;color:#ffffff;&quot;&gt;BRIEF&lt;/span&gt;&lt;/p&gt;
&lt;h1&gt;Report: Lidl is dramatically scaling back its growth this year&lt;/h1&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;row&quot;&gt;
&lt;div class=&quot;byline-large-2 columns&quot;&gt;
&lt;div class=&quot;article-byline&quot;&gt;
&lt;div class=&quot;author&quot;&gt;
&lt;h4 class=&quot;hide-small byline-show-large&quot;&gt;AUTHOR&lt;/h4&gt;
&lt;div class=&quot;author-name&quot;&gt;
&lt;p&gt;&lt;a href=&quot;https://www.fooddive.com/editors/jwells/&quot; rel=&quot;author&quot;&gt;Jeff Wells&lt;/a&gt;&lt;a class=&quot;twitter hide-small byline-show-large&quot; href=&quot;https://www.twitter.com/JeffWellsWH&quot;&gt;@JeffWellsWH&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;date&quot;&gt;
&lt;h4 class=&quot;hide-small byline-show-large&quot;&gt;PUBLISHED&lt;/h4&gt;
&lt;p&gt;&lt;span&gt;Jan. 19, 2018&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;article-large-10 columns article-wrapper&quot;&gt;
&lt;div class=&quot;print-wrapper&quot;&gt;
&lt;div class=&quot;&quot;&gt;
&lt;h3&gt;Dive Brief:&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;In an interview with the German business publication &lt;a href=&quot;http://www.manager-magazin.de/unternehmen/handel/lidl-discounter-verpatzt-markteintritt-in-usa-a-1188332.html&quot;&gt;Manager Magazin&lt;/a&gt;, Klaus Gehrig, CEO of the Schwarz Group, which owns Lidl, estimates the discounter will open 20 stores in 2018 — less than half of the 49 openings over the past seven months, and well shy of the company’s stated goal to open 100 stores by June of this year. A Lidl U.S. spokesman did not return Food Dive&#8217;s request for comment and confirmation of these numbers.&lt;/li&gt;
&lt;li&gt;Gehrig said in the interview that Lidl’s U.S. stores are too big and expensive, that the division often did a poor job selecting locations, and that the discounter failed to account for American&#8217;s unique product preferences, including prepared foods.&lt;/li&gt;
&lt;li&gt;&#8220;If you recognize a mistake, you have to correct it,&#8221; Gehrig told the publication.&lt;/li&gt;
&lt;/ul&gt;
&lt;div class=&quot;hybrid-ad-wrapper hide-small show-large&quot;&gt;
&lt;div class=&quot;hybrid-ad-inner-wrapper&quot;&gt;
&lt;div id=&quot;advert_hybridad2_desktop&quot;&gt;
&lt;p&gt;&lt;img src=&quot;https://engine.adzerk.net/i.gif?e=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&amp;amp;s=hjzJIjJRhlv6uN0djSIX6mlulQU&quot; width=&quot;0px&quot; height=&quot;0px&quot; border=&quot;0&quot; /&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Dive Insight:&lt;/h3&gt;
&lt;div&gt;
&lt;p&gt;Gehrig is known for being an exacting but ultimately hands-off chief executive. He appoints leaders within his company, sets lofty goals and then trusts them to carry out Lidl&#8217;s mission.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Just seven months after Lidl opened its first stores on the East Coast, Gehrig seems to have run out of patience with company’s American foray.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Signs of Lidl’s poor U.S. performance have been building for months, from &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-lost-traffic-after-june-opening/506884/&quot;&gt;store traffic declines&lt;/a&gt; to &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-halts-construction-on-new-jersey-store/512707/&quot;&gt;canceled developments&lt;/a&gt;, and strategy shifts ranging from increased &lt;a href=&quot;https://www.fooddive.com/news/grocery--report-lidl-should-focus-on-premium-fresh-products/506688/&quot;&gt;fresh promotions&lt;/a&gt; to a &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-adjusts-real-estate-strategy-to-reach-more-customers/512822/&quot;&gt;focus on smaller stores&lt;/a&gt;. Last fall, &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-executive-shuffle-could-mean-trouble-for-us-operations/506107/&quot;&gt;Lidl fired its German head of U.S. operations&lt;/a&gt;, Daniel Marasch, replacing him with the head of Lidl Spain, Michael Aranda, a 17-year veteran of the company. Since then, the company has canceled projects in markets up and down the East Coast, including Staunton, Virginia, where a real estate developer reported the company saying they were no longer focusing on small markets, &lt;a href=&quot;http://www.newsleader.com/story/news/2017/12/01/lidl-grocery-store-no-longer-coming-staunton/914037001/&quot;&gt;according to a local report&lt;/a&gt;. Lidl has denied this is the case.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Analysts have pointed to a few key problems, most notably Lidl&#8217;s overemphasis on nonfood products, questionable real estate decisions, and stores that are too big and too costly to operate. Lidl had actually planned to open smaller stores in the U.S., but &lt;a href=&quot;https://www.washingtonpost.com/news/business/wp/2017/02/15/a-first-look-at-how-german-grocer-lidl-plans-to-conquer-the-u-s-market/&quot;&gt;went back to the drawing board&lt;/a&gt; after its research found Americans preferred a larger box. At 36,000 square feet, its U.S. stores are roughly 35% larger than its European stores.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Gehrig confirmed most of these pain points in his interview with Manager Magazin, and there have been signs recently that Lidl is focused on implementing tried-and-true company strategies. Last month, Lidl &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-adjusts-real-estate-strategy-to-reach-more-customers/512822/&quot;&gt;began searching for smaller stores&lt;/a&gt; between 15,000 and 25,000 square feet, which are more in line with its European format.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Smaller stores will likely mean changes in product assortment. Lidl might scale back on its sprinklers, bed sheets and other nonfood selections. According to Manager Magazin, Heidi Klum&#8217;s fashion collection &lt;a href=&quot;https://www.fooddive.com/news/grocery--lidl-to-feature-exclusive-fashion-line-from-heidi-klum/444407/&quot;&gt;designed exclusively for Lidl&#8217;s U.S. stores&lt;/a&gt; has been a flop.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Lidl has made a big deal out of its price advantages, which are undeniable. &lt;a href=&quot;https://www.fooddive.com/news/grocery--study-lidl-pushes-retailers-to-drop-prices-as-much-as-55/514603/&quot;&gt;A recent study&lt;/a&gt; commissioned by the company and carried out independently by researchers at the University of North Carolina found that retailers drop prices 9.3% on average in markets where Lidl operates, and as much as 55% on staples like milk.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Lidl views these results as proof of its disruptive power, but it actually seems to have made its competitors more attractive to their customers, as opposed to driving traffic to Lidl stores.&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;&#8220;Lidl has probably underestimated the highly competitive U.S. market, which is in an intense price war at the moment,&#8221; read a recent story from &lt;a href=&quot;https://www.retaildetail.eu/en/news/food/lidl-dials-down-its-american-ambitions&quot;&gt;Retail Detail Europe&lt;/a&gt;, a trade journal based in Belgium. &#8220;Amazon&#8217;s Whole Foods acquisition has only made the market even fiercer.&#8221;&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;Lidl has 400 U.S. real estate sites in its portfolio at this point, and it&#8217;s unclear how, or if, the company will eventually hit that number. The discounter has deep pockets, a wealth of management expertise to draw on, and a reputation for learning and adjusting to markets. Results will likely improve as it enforces more discipline in its operations, but the road ahead will continue to be difficult. The retailer that promised to &#8220;Rethink Grocery&#8221; is going to have to rethink its approach.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
" data-medium-file="" data-large-file="" class="size-full wp-image-7046" src="https://blogs-images.forbes.com/jimclash/files/2017/11/Maglev_june2005.jpg?width=960" alt="" /></a></p>
<div>
<div class="caption-container">
<p class="wp-caption-text">China&#8217;s Maglev trains reach speeds of 268 mph.</p>
</div>
</div>
</div>
<p>There’s a slight catch to the train ride. You have to travel to Shanghai, China. From the Longyang Road Station to Pudong International Airport resides the Shanghai Maglev Train, also known as the Shanghai Transrapid. The vehicle, the world’s fastest commercial electric train, during select hours will take you the 18.9 miles between the two stations in seven minutes and 20 seconds, topping out at 268 mph. There is a speed indicator in each car so you can see how fast you’re going at any point during the trip.</p>
<p>The line, a joint venture with the German companies Siemens and ThyssenKrupp, has been in operation since March 2004. It has never been a money-maker (cost to build: $1.2 billion), but is used more as a marketing tool for Chinese and German technology. It has also never seen a crash fatality.</p>
<div id="inread"></div>
<p>Maglev technology removes friction between the rails and the train by separating the two with a magnetic force. The train literally rides on a half-inch cushion of air.</p>
<p>What is an adventure on the train like? Listen to an editor at Gizmodo: “The actual sensation of riding in a train that can hit 268 mph is … strange,” he says. “Strange in that at the same time that my brain’s trying to work out if I’d be crushed or simply liquefied if we did crash, I’m also standing up taking shaky pictures and video footage, and not at all concerned by that. In most respects, it simply feels like taking any other kind of train journey, which is to say a little dull.&#8221;</p>
<p>&#8220;The whole journey from go to &#8216;woah to slow&#8217;,&#8221; he continues, &#8220;only takes about seven minutes, so the sensation of speed doesn’t have a lot of time to register in your brain. It does feel odd when we pass another train with a distinct boom of air [relative speed: 536 mph], and I did notice that going at only 155 mph felt ‘slow’ after hitting 268 mph, but that&#8217;s about all.”</p>
<div class="vestpocket"></div>
<p>Interesting. For whatever reason, I would expect the ride to be more memorable, especially the part where you pass another train on the adjoining track at top speed. In full disclosure, I once drove a Bugatti Veyron at its top speed of 253 mph, and it was exhilarating and surreal. In a train, you are not in control, but still.</p>
<p>For the record, the U.S Air Force, via its 846<sup>th</sup> Test Squadron, holds the absolute world record for a maglev &#8211; at over 630 mph. An experimental rocket-powered sled covered a distance of 700 yards, or seven football fields, in around two seconds. Imagine that ride. Japan is also working on a huge maglev, which, by 2027, may ferry passengers at 366 mph. But China is not to be outdone. Speed demons, take note: The China Railway Rolling Stock Corporation is developing a maglev train which could reach 373 mph.</p>
</div>
</div>
</div>
]]></html><thumbnail_url><![CDATA[https://1.gravatar.com/avatar/7c0a8a4dc8833940207380969244a297?s=136&d=mm&r=g]]></thumbnail_url><thumbnail_width><![CDATA[136]]></thumbnail_width><thumbnail_height><![CDATA[136]]></thumbnail_height></oembed>