<![CDATA[No GYM #7: Joe Jaffe is offering a deal for reviewers of his book]]>

<![CDATA[No GYM #7: Joe Jaffe is offering a deal for reviewers of his book]]>My attention is focused on how authors get their books sold now that our own book is coming out soon.

Joe Jaffe has an interesting way to get people to hear about his book, Life After the 30-Second Spot: “Use New Marketing to Prove New Marketing.”

AdRants reports on Joe’s strategy and Joe was on Wisconsin Public Radio the other day too (you can listen on the Web).

Lots of good tips for businesses to get noticed in this new world.

More “no GYM” posts coming tonight. I’m off to hang out with my son and Maryam. Have a great Sunday!

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