<![CDATA[Advertisers must hate “accidense”]]>TDavid wins the “come up with a cool new word of the week” award for noticing “accidense.” What’s that? That’s what happens when people accidentally click on Google Adsense ads (he noticed that some Google ads have more clickable whitespace than others, which increases the chance they’ll receive “accidense.”)

Oh, I’ve seen people accidentally click on ads. I wonder if Google is able to discern how much of this goes on? Usually it’s accompanied by a very fast click on the “Back” button.

Shel and I are seeing a very similar behavior. Turns out if you search Google for “Naked” our Naked Conversation site is the 14th item on that list and it’s #3 on MSN Search. Almost every single one of those visits is a short term visit and people very rarely stick around.

This is an example of when picking a popular keyword isn’t exactly going to bring you the best results. I wonder how many commercial sites track their advertising effectiveness by how long the browser sticks around?

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