This is going to kick off a trend, by the way, of combining walled garden approaches like the one Amazon has with the wide-open hinterlands of the blogs. I’m getting demos of other companies who are similarly looking to make the blog the center of the world. Even at Microsoft we’re starting to think this way. The CES crew asked me yesterday whether I could blog from CES with a special CES tag that they’d use to suck my content in and redistribute it.

Update: TDavid says that Amazon’s new program isn’t a true blog pointing program, but rather something else. He gives details on his blog (no comments and no RSS feeds are allowed, for instance, sigh).