Now that our book is actually out I’m finding that I’m watching Amazon’s sales figures every day. Today we’re at 2,160 and still have a five-star ranking. That’s out of hundreds of thousands of books.

Well, OK, that’s fun and all, but what we find interesting is how few people buy it by visiting our book blog and clicking on the link on the site. It used to be that having a link on your blog or Web site would bring a lot more direct sales. I wonder if people are starting to ignore anything on the sides of a Web page cause they know it’s probably advertising?

If so, that trend will impact the big advertising companies eventually (er, MSN, Yahoo, Google) and will mean that the industry will need to bring out a new form of advertising to grow revenues and profits.

Remember, we’ve been through this before. I remember in the late 1990s when everyone in the advertising industry assumed that banners were the way to do internet advertising. Remember what came next? Google.

Back to the book. Dan Gillmor, former tech journalist for the San Jose Mercury News, just endorsed our book. That means more to me than anything. Dan’s one of the main reasons I’m on this journey.